Exploring Influential Factors on Customer Satisfaction with Clothing for Overweight and Obese Women: A Focus on Generations Y and Z in Sri Lanka

Purpose: At present, global trade in textiles and clothing is expanding across the world. The increase in the percentage of overweight and obese women creates tendency to focus on the demand for plus-size clothes. Prior studies confirmed that there is a low attention paid to women's plus-size clothing in Sri Lanka when compared to other countries such as the United Kingdom, Australia, and England. The main purpose of this study is to identify the factors affecting clothing satisfaction of overweight and obese women in Generation Y and Z in Sri Lanka.