Determining Factors of Behavioral Intention to use Digital Payment QRIS at Traditional Market in Purwokerto

Aims: This research aims to identify variables that are determinants or factors that influence behavioral intentions to use QRIS (Quick Response Code Indonesian Standard) in the Purwokerto traditional market.

Study Design: The research population is the people of Purwokerto who transact in traditional markets. The sampling method uses accidental sampling and the sample size in this study was 100 respondence. Data was collected by distributing questionnaires both online and in person.

Methodology: The study used the SPPS 26 vertion analysis tool. The analytical method uses multiple linear regression analysis.

Results: The results of the analysis that performance expectations, social influence, and facilitating conditions variables have a significance effect on behavioral intention to use digital payment QRIS, while variable effort expectations have no significantly affect on behavioral intention to use digital payment QRIS.