Green Product Factors and Its Impact on Online Purchase Decision of Green Customers

Eco-friendliness or being green is a natural way of being friendly to nature by not harming the
environment. This can be achieved by following eco-friendly practices in day to day life. There are
many factors that influence the purchase decision of a green customer. The purchase decision of
customer is influenced by economic, social, financial and demographic factors. Green consumers
across the world purchase different kinds of green products. These items vary from food products to
household items. In this paper, the green product features that influence the online purchase decision
of a green customer is studied.