Items where Author is "Dimitrakaki, Ioanna"

Dimitrakaki, Ioanna (2024) Strategic Approaches to New Product Development (NPD): A Case Study of Ohonos Snack S.A. in the Competitive Snack Industry. In: Business, Management and Economics: Research Progress Vol. 7. BP International, pp. 107-128. ISBN 978-93-48388-03-2